What is commercial photography?
What is the real meaning of the commercial photography?
Commercial photography is the art of creating photos for promoting businesses related to products or services and commercial photographer need knowledge of the marketing and how advertising can affect a targeted group for propose of selling more products to clients, Its also creating image characters and PR face for businesses and organizations.
The commercial photographer is an expert in using lights and gears needed to create the images that can transfer the meaning of the business, service or, organizations in highest quality technically and with the artistic approach.
Selling a Product and Services
Commercial photography is to promote individual products or service and will focus on the demand of the clients as they have to create a market for their products or services and corporate business, such as fashion industry, military, and even governments, or political parties, as well as universities, researcher or scientist who they may need expert photographers because of technical challenge, like underwater photography, astronomy or forensic photography etc.. for their publications or academic explanation.
Advertising and marketing techniques
In commercial photography, the photographer will concentrate and focus on the main point of the products and service, such as ad quality or price and accessibility or how user-friendly they are, and packaging of the products and services. This can be the cover of the boxes or top of some folder or interface of their media and website as it must be able to transfer the images and meaning that are aimed to target special group to attract them for buying their products or services rather than their competitions.
Promoting a Business and service
Businesses using commercial photography to promote themselves, or particular aspects of their work.
Commercial photography can be done in the factory or their office building and it can be a corporate face or service list they do.
Some of the main demands of commercial photography are from :
To use the power of the lights and displaying art with little exaggeration on shine or mood of some food to appeal the viewers heart for choosing the specific foods and products from the menu of some restaurant or ordering it online, or buying the food products from local stores need special expertly to be able to create the imagination of the feeling for best taste, quality, freshness, and smell in two dimensions photo.
Using models, or not the beauty of the color, pattern, curve, contrast, quality, are the main concept to create a commercial photo for use in media such as TV, Magazine, Newspapers, online stores, flyers, catalogs. …
Products photography for propose of Packaging, Catalogs, Brochures, Campaign flyers, User Manuals, Travel Guidebook, TV advertisements, Magazine, and Newspapers commercial ads, also Billboard signs and Posters are just some of the long list of commercial photography for products.
Anything that needs to sell will need a photo to explain the service they provide and without commercial photography, the impact of the service or product will not be well possible.
The fashion show, modeling industry, magazines, singers, musicians, actors, and many more they use professional photographers to promote themselves by hiring commercial photographers to show there best also their environments and location of the show, or office, etc..
Creating imagination of if you do shopping you look elegant, wealthy and beautiful to invite people to shopping mood, and sell more products, is one of the marketing tools being used in the advertisement industry.